madison-india
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It won the account in a multi agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH

exchange4media Staff Sep 17, 2018 12:43 PM

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Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. Pitch for a creative agency to be announced by end of the year say sources

Naziya Alvi Rahman Apr 25, 2018 9:00 AM

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16?blur=25

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

exchange4media Staff Jan 21, 2017 9:55 PM

Magazine ads are the most influential: Sam Balsara?blur=25

Magazines talk to super influencers, hence are the most influential advtg mediums, said the Chairman & MD of Madison World, adding that unlike television, magazines cater to segmented audiences

Ankur Gaurav Feb 26, 2014 9:29 AM

Acer reviews its creative business?blur=25

It is learnt from sources close to the development that Acer India is currently reviewing its creative duties. A few leading agencies have already made their presentations.

Tuhina Anand Jan 11, 2011 7:30 AM