lipton

NCRB data reveals that close to 40,000 students in India committed stress-related suicide from 2011 to 2015, with 8,934 cases in 2015 alone. Are brands doing their bit for the stressed out youth?

Prof. Anand Narasimha, Surekha Shetty 01-August-2017

From focusing on functional aspects like 'strength, taste and aroma', advertising in tea category has metamorphosed into capturing consumers' heart and mindshare

Sarmistha Neogy 01-June-2015