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Buyability, Not Reach: LinkedIn's Devajit Roy redraws marketing playbook at e4m TechManch

Devajit Roy Shifts LinkedIn's Marketing Focus to Buyability at e4m TechManch?blur=25

LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands

e4m Staff Jul 27, 2026 8:33 AM

Microsoft Advertising chief Kya Sainsbury-Carter steps down after 2 decades

Kya Sainsbury-Carter steps down from Microsoft Advertising after 20 years?blur=25

Matt Derella is taking on an expanded role, leading LinkedIn Ads and go-to-market for Microsoft Advertising

e4m Staff May 20, 2026 8:25 AM

LinkedIn Top Voices: Who’s listening to whom?

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With badges and blue ticks available for purchase, the LinkedIn Top Voice invite may be just another hollow token of honour, say industry seniors

Shantanu David Jun 4, 2024 8:36 AM

LinkedIn Ads looks to a lucrative 2024 as X falls behind

LinkedIn Ads X 2024?blur=25

X's recent controversies and policy changes have led to LinkedIn emerging as a relevant alternative to advertisers, thus the increase in year-on-year ad revenue, shared industry observers

Shantanu David Jan 16, 2024 8:45 AM