With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth

Anjali Thakur Apr 7, 2020 8:30 AM

1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'?blur=25

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha May 19, 2015 8:37 AM

Bring in young blood to revolutionise OOH industry?blur=25

The notion that outdoor is 'a spot selling business' has discouraged talent from entering the industry. We speak to experts to understand the scope of this larger-than-life media vehicle

Priyanka Nair Aug 14, 2013 7:59 AM

Sunfeast Yippee on OOH blitz for new Chinese Masala variant?blur=25

ITC banked on high visibility and giant sized billboards to create buzz about the new launch. The campaign was executed by OMI, a division of Laqshya Group

exchange4media Staff Jun 4, 2013 6:24 PM

Laqshya launches OOH measurement metric based on traffic count?blur=25

Christened ROAM, the tool allows clients to reach a ball park figure on opportunity to see/eyeballs. The study is currently available for Mumbai, Delhi & Bangalore

exchange4media Staff Jun 4, 2013 4:28 AM

OMI executes a national campaign for Videocon D2H?blur=25

OMI (Outdoor Media Integrated) strategic planning and buying division of the Laqshya Group, recently executed a national campaign for Videocon D2H. The campaign – was to announce the product offering of ‘Rs.888 for Set Top Box and one month of the Diamond pack worth Rs 292 free’.

exchange4media Mumbai Bureau Oct 29, 2010 10:19 AM

UTI MF reiterates traditional leadership in the financial market with new campaign?blur=25

UTI Mutual Fund House has unveiled an outdoor campaign to reach out to potential customers in 11 cities across the country. The campaign seeks to reiterate UTI’s traditional leadership in the financial market with the tagline ‘Kisne Sikhayi India Ko Investment Ki Bhasha’. OMI, an arm of the Laqshya Group, has executed the campaign.

Pallavi Goorha Kashyup Jan 9, 2010 8:50 AM