The study, GenderNext, is the first of several initiatives ASCI will undertake in 2021 as part of a year-long focus on gender

e4m Desk Mar 26, 2021 11:38 AM


RIO will further amplify the message by creating multiple layers of conversations around the topic on various digital platforms

e4m Desk Sep 5, 2020 8:30 AM


As part of the campaign, over 350 sales representatives across the country, wore the Friends Adult Dry Pants as they introduced the new product to the retail market

e4m Desk Aug 22, 2020 6:05 PM


After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation

Christina Moniz Aug 4, 2020 8:29 AM


In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads

e4m Desk Jul 21, 2020 11:38 AM


The account will be handled by the agency’s e-commerce division, ecommencify

e4m Desk Jun 1, 2020 12:25 PM


The ad is targeted at caretakers of senior citizens and not the senior citizens themselves

e4m Desk Nov 28, 2017 8:50 AM