kartik-johari
The study, GenderNext, is the first of several initiatives ASCI will undertake in 2021 as part of a year-long focus on gender
e4m Desk Mar 26, 2021 11:38 AM
RIO will further amplify the message by creating multiple layers of conversations around the topic on various digital platforms
As part of the campaign, over 350 sales representatives across the country, wore the Friends Adult Dry Pants as they introduced the new product to the retail market
After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation
Christina Moniz Aug 4, 2020 8:29 AM
In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads
e4m Desk Jul 21, 2020 11:38 AM
The account will be handled by the agency’s e-commerce division, ecommencify
The ad is targeted at caretakers of senior citizens and not the senior citizens themselves
