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RIO will further amplify the message by creating multiple layers of conversations around the topic on various digital platforms

exchange4media Staff Sep 5, 2020 8:30 AM

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As part of the campaign, over 350 sales representatives across the country, wore the Friends Adult Dry Pants as they introduced the new product to the retail market

exchange4media Staff Aug 22, 2020 6:05 PM

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After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation

Christina Moniz Aug 4, 2020 8:29 AM

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In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads

exchange4media Staff Jul 21, 2020 11:38 AM

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The account will be handled by the agency’s e-commerce division, ecommencify

exchange4media Staff Jun 1, 2020 12:25 PM

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The ad is targeted at caretakers of senior citizens and not the senior citizens themselves

exchange4media Staff Nov 28, 2017 8:50 AM