kantar-report

New Google and Kantar report reveals how India's youth engage with news

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This latest report on Gen Z is the third in a series of studies Google India has conducted with Kantar over the past three years to understand India's evolving news consumption habits

e4m Staff Aug 9, 2025 4:41 PM

Influencer content holds attention 2.2x longer than branded ads: Kantar report

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Kantar data also reveals that influencer content enjoys 1.4 times higher visibility duration

Shalinee Mishra Jul 11, 2025 8:57 AM

Gen Z not a monolith, demands more than algorithm-driven personalization: Kantar report

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According to Kantar’s latest report, India at Crossroads, six key trends are poised to influence brand strategies and redefine marketing success in 2025

e4m Staff Dec 5, 2024 4:28 PM

TCS retains its position as India's most valuable brand: Kantar report

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HDFC Bank, Airtel, Infosys and SBI join TCS in the top 5

e4m Staff Sep 20, 2024 1:30 PM

3 in 5 consumers likely to try a product after hearing from influencer: INCA-Kantar report

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The report also shows that Facebook, YouTube, and Instagram are amongst the most popular platforms preferred by consumers to connect with influencers

exchange4media Staff Oct 12, 2022 6:47 PM