jagdeep-kapoor

With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan 31-December-2018

His transition from being a masala film hero to being a civic hero makes him a darling of audience across all ages and cultures

Sonam Saini 22-September-2018

Advertising and marketing experts say there lies creative deficiencies in these ads which deter them from hitting the ‘effectiveness’ spot and could well be worked upon

Misbaah Mansuri 31-May-2018

Leveraging on the cricket captain's mega appeal across age, language and cultural demography, Uber will definitely witness a major jump in its perceived value

Madhuwanti Saha 12-March-2018

Will the fortunes of Kings XI Punjab change this upcoming season with coach Brad Hodge (former Australian batsman) and team director Virender Sehwag (former Indian batsman) taking charge this time?

exchange4media Staff 25-January-2018

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

Madhuwanti Saha 19-January-2018

Clocking a 40X growth in the topline over the last 10 years with five diverse business lines, Viacom18 has turned out to be one of the fastest growing media entities

Naziya Alvi Rahman and Madhuwanti Saha 20-November-2017

Industry experts believe that no matter what the provocation, IndiGo staff could have dealt with the manhandling situation at Delhi airport with sensitivity

Misbaah Mansuri 10-November-2017

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Sarmistha Neogy 09-May-2017

Wipro sharpens its brand positioning with its consumer care & lighting business’ plans to expand its range of products to detergents, energy drinks & fabric conditioners.

exchange4media Staff 27-February-2017

Nestle India’s Maggi has now reported to regain close to 60 per cent market share. The food giant is now eyeing food technology to appeal to tech-savvy consumers, courtesy its partnership with Indian startups. Will 2017-18 be its year?

Madhuwanti Saha 13-February-2017

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

Madhuwanti Saha 30-December-2016

We spoke to digital and branding experts to understand the pros and cons of using these unconventional faces to endorse brands

Sarmistha Neogy 07-November-2016

Cab service provider Uber finally launches India brand campaign that shows daily life of its drivers and passengers

Sarmistha Neogy 04-October-2016

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

Sarmistha Neogy 30-August-2016

While political groups filed FIRs against him, the video was a hot topic of discussion across news channels and also grabbed prime time space on Times Now's The Newshour. Not only did

Sarmistha Neogy 06-June-2016

With the rise of the social media platforms, brands across categories are realising the importance of having a crisis management strategy in place, especially when consumers take to the social media to dent a brands image

Sarmistha Neogy 19-April-2016

Brands across categories are using the loving old character of a granny in their communication to break the clutter and standout

Sarmistha Neogy 21-March-2016

Sonam Kapoor has replaced actress Aishwarya Rai Bachchan, who was the ambassador of Kalyan Jewellers for more than three years

Sarmistha Neogy 18-March-2016

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year

Sarmistha Neogy 04-January-2016