influencer-content

Influencer content holds attention 2.2x longer than branded ads: Kantar report

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Kantar data also reveals that influencer content enjoys 1.4 times higher visibility duration

Shalinee Mishra Jul 11, 2025 8:57 AM

Why India Gate chose influencer content over celebs: Marketing Head Kunal Sharma answers

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Kunal Sharma, Head - Marketing & Business (Modern Trade & E-comm), India Gate, shares the brand’s strategy for expanding the category, targeted discounting & bundled offers

Soumya Gawri Jul 10, 2025 8:23 AM