The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution

e4m Staff May 29, 2026 2:11 PM

How India’s eternal leading man, Amitabh Bachchan, turned every endorsement into a masterclass in trust

Soumya Gawri Oct 11, 2025 1:14 PM

The AI-altered re-release of ‘Raanjhanaa’ has reignited debate, as surveys reveal that 81% of global audiences seek transparency in AI use, with many preferring human-made films

Soumya Gawri Aug 19, 2025 8:22 AM

The Pitch Madison Advertising Report stated that the total Cinema Adex is projected to reach approximately Rs 950 crore in 2025

e4m Staff Feb 12, 2025 4:27 PM

Guest Column: Pankaj Saxena, an alumnus of FTII Pune, recounts a journey of personal and professional growth inspired by Shyam Benegal

Pankaj Saxena Jan 2, 2025 12:32 PM

Dr Bhuvan Lall, author, producer and creative entrepreneur, spoke about the evolution of cinema and its impact on the society at the e4m Red Carpet Experiential Marketing Summit and Awards

e4m Staff Dec 28, 2023 1:05 PM