india-streaming-industry

Online video accounted for 46% of India's content investment in 2025; TV stands at 42%

India's Online Video Investment Surpasses TV for First Time in 2025?blur=25

According to Media Partners Asia’s Video Content Dynamics 2026 report, Indian users streamed an estimated 420 billion hours of online video during the year

e4m Staff 1 hour ago

Star TV, Hotstar, Meta, Snap: Ajit Mohan’s career maps India’s digital media boom

Ajit Mohan Exits Snap, Marking End of an Era in India's Digital Media?blur=25

Ajit Mohan’s career arc maps the country’s own journey from linear TV to streaming to social and performance advertising

e4m Staff Sep 9, 2026 10:25 AM

Two ministries, one blind spot: OTTs grapple with conflicting accessibility rules

OTT Platforms Face Confusion Over Accessibility Regulations?blur=25

While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework

Imran Fazal Aug 6, 2026 8:54 AM