india-pakistan-match

From Uncertainty to Windfall: How the India–Pakistan match rekindles advertising frenzy

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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes how the confirmation of the Indo-Pak match has given broadcasters and advertisers clarity 

Ganapathy Viswanathan Feb 13, 2026 11:47 AM

What a possible boycott means for JioStar and world cricket

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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, discusses why an India–Pakistan match is central to any ICC event in which it features

Ganapathy Viswanathan Feb 4, 2026 10:19 AM

India vs Pak ICC Men's Champions Trophy most-watched non-WC cricket match in BARC history

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The match clocked 2609 crore minutes of TV watch-time

e4m Staff Mar 7, 2025 4:44 PM

T20 WC: With India in semis, Disney Star seeks higher ad rates for remaining inventory

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The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium

Javed Farooqui Nov 9, 2022 8:21 AM