icfai-group

Celebrating Sudhakar Rao: Two decades of branding, leadership and impact

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Rao’s journey offers a clear lesson for the industry: brands are not built in bursts, but through sustained vision

e4m Staff Mar 30, 2026 8:32 AM

‘If a brand wants to build an enduring legacy, it will have to talk about social change’

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On Day 1 of e4m India Brand Conclave 2020, Sudhakar Rao, Director-Branding, ICFAI Group, discussed how brands can stand their ground in the face of illogical trolling

exchange4media Staff Dec 3, 2020 8:54 AM