i-activ

Why does India associate premium activewear with foreign brands?

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India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels

Sandhi Sarun Jul 14, 2026 8:33 AM

Keshav Prasad Maurya addresses National Union of Journalists conference in Agra

National Union of Journalists (India) in Agra?blur=25

The Deputy Chief Minister of Uttar Pradesh said journalism in the current era has changed significantly, with a new generation entering the field through mobile platforms

e4m Staff Jun 8, 2026 10:55 AM

i-activ urges women to take control of their lives

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The campaign has been executed by White Rivers Media

exchange4media Staff Mar 13, 2023 5:03 PM

Use words & visuals to change social norms that deny girls their voice: Malala Yousafzai

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The Pakistani activist for female education and Nobel Peace Prize laureate has been honoured with the 2022 LionHeart Award at Cannes Lions

exchange4media Staff Jun 24, 2022 1:13 PM