HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.

Brij Pahwa Jun 17, 2026 11:23 AM

At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement

e4m Staff Jun 12, 2026 9:12 AM

Market observers say that when targeting becomes too aggressive it can feel invasive, also non-contextual and high-frequency reach can become counterproductive and reduce conversions

Shantanu David May 19, 2025 8:19 AM

At the e4m TechManch 2024, industry experts discussed the future of hyper-personalization in content, importance of delivering meaningful and engaging consumer experiences.

e4m Staff Jul 23, 2024 12:39 PM