homegrown-brand
Why premium pricing remains the biggest branding challenge for homegrown labels?blur=25

Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium

Sandhi Sarun Jul 15, 2026 8:42 AM

POI panel 3?blur=25

At the e4m Pride of India summit held in Chennai, industry leaders came together to discuss their journey of being a homegrown brand and promoting Bharat in the world

Tanzila Shaikh Jan 26, 2024 10:55 AM

Jumboking Campaign?blur=25

The brand had recently launched a 100% touch-free logo and has followed up with a slew of creatives on its social media- on the theme #VocalAboutLocal

exchange4media Staff May 14, 2020 12:00 AM