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Does your favourite brand know who you are? The role of AI in offline retail

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Guest Column: Prasanth Challapalli, Chief Digital & Innovation Officer at Havas Creative Network India, on how AI can help offline retailers identify customers, personalise at scale and boost sales

Prasanth Challapalli Jul 31, 2025 8:59 AM

Havas Creative Network India: Prashanth Challapalli is Chief Digital & Innovation Officer

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Prashanth Challapalli has been the Founder & CEO of Gravity Integrated

e4m Staff Apr 15, 2025 9:04 AM

John Thangaraj is Chief Strategy Officer of Havas Creative Network India

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He will be based out of Gurugram and report to Rana Barua, Group CEO, Havas India, South East Asia and North Asia (Japan & South Korea)

e4m Staff Jun 11, 2024 1:24 PM