The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note digital advertising experts

Shantanu David Mar 26, 2025 9:27 AM

The move will have far-reaching consequences, with advertisers likely to benefit from reduced costs when purchasing digital ad services from global platforms

Shantanu David Mar 25, 2025 1:35 PM

The Equalisation Levy, often referred to as the "Google Tax," was first introduced in 2016 at a rate of 6% on online advertisement services provided by non-resident companies

e4m Staff Mar 24, 2025 6:42 PM

The US has sent out a warning saying that the levy will create trouble for Indian firms doing business in other nations

exchange4media Staff Apr 30, 2020 1:26 PM