google-advertising-update

Google is giving advertisers more control over ad budgets. But how much?

Google is giving advertisers more control over ad budgets. But how much??blur=25

Google’s new tools offer advertisers more flexibility in budget allocation, but non-binding limits, bundled channels and automated decisions raise questions about how much control they really gain

Shantanu David 1 hour ago

AI ad wars heat up as Google expands AI Max; OpenAI builds out ChatGPT Ads

Google and OpenAI Battle for AI Advertising Supremacy?blur=25

Google is preparing to retire its 15-year-old Dynamic Search Ads format as OpenAI expands its advertising suite, signalling a new phase in AI-powered search and conversational advertising

e4m Staff Sep 24, 2026 12:24 PM