global-brands
At Cannes Lions 2026, Edelman CEO Richard Edelman discusses AI search, earned media, trust, brand credibility and why marketers can no longer rely solely on paid visibility
Brij Pahwa Jun 24, 2026 10:11 PM
He most recently served as President - Enterprise Oral Care at Colgate-Palmolive
Based out of Ogilvy UK, Samuel Heath will report to Global Chief Creative Officer Liz Taylor
e4m Staff May 25, 2026 4:40 PM
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
Brij Pahwa May 4, 2026 2:33 PM
Indian brands cut budgets and explore influencer-led models, foreign luxury and lifestyle brands continue to view Indian celebrities as key gateways to a fast-growing market
Shalinee Mishra Feb 4, 2026 8:28 AM
As per a MediaSense-WFA study, three-quarters of global brands want to change their agency remuneration model; majority cite lack of data & measurement tools as a key barrier
Kanchan Srivastava Nov 19, 2024 9:06 AM
By integrating local elements into their marketing strategies, companies like Coca-Cola, Cadbury, and Realme are not just selling products but also fostering emotional connections
Soumya Gawri Oct 16, 2024 9:12 AM
The average brand value has reached over US$3 trillion - a 16% rise from 2021
exchange4media Staff Nov 3, 2022 4:05 PM
At the report launch of Kantar BrandZ's Top 75 Most Valuable Indian Brands, Shashi Sinha, Subhash Kamath, Kartik Sharma and Prasun Basu shared nuggets of wisdom for brand building in the digital world
exchange4media Staff Sep 15, 2022 3:13 PM
According to the report, the combined value of the world’s top 100 most valuable brands in 2022 has increased by 23% to $8.7 trillion over the past year
exchange4media Staff Jun 16, 2022 4:13 PM
Overall value of table has increased 15% compared to 2020, the biggest growth rate in the past 22 years of Interbrand's Best Global Brands Report
exchange4media Staff Nov 17, 2021 1:35 PM
US brands account for 56 of the Top 100 brands, with Amazon and Apple leading the way
exchange4media Staff Jun 22, 2021 12:05 PM
MRP will work towards publicizing Welspun Health Masks across General Trade including grocers, stand-alone modern trade and pharma channels.
exchange4media Staff Mar 22, 2021 10:50 AM