According to the study by Hypercollective, 83.3% of children use digital devices, with smartphones emerging as the dominant screen for 75.7% of kids

e4m Staff Mar 10, 2026 1:19 PM

With Gen Alpha already navigating iPads, creator ecosystems and gaming super-highways, a panel of experts explore how brands must rethink communication for the world’s youngest digital natives

e4m Staff Dec 3, 2025 2:37 PM

At the eighth edition of the conference, industry experts will share insights on the topic ‘Marketing to Gen Alpha: What Brands Must Prepare For?’

e4m Desk Nov 24, 2025 2:21 PM

The Kantar Kidscan report acknowledges Gen Alpha as a formidable cohort, having gained 'convincing power' as opposed to 'pester power' of kids from a few generations ago

Soumya Gawri Nov 14, 2024 9:52 AM

Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family

Sohini Ganguly Mar 4, 2024 9:15 AM