gaming-industry-trends

India’s cheapest clicks may now be inside gaming apps

India’s cheapest clicks may now be inside gaming apps?blur=25

As install costs remain among the world's lowest, Indian gaming apps are drawing greater interest from brands and advertisers

Anuja Jain Jul 20, 2026 9:03 AM

Cannes Voices: Leo South Asia’s Amitesh Rao on what brands still get wrong about gaming

Amitesh Rao, CEO of Leo South Asia?blur=25

As Leo South Asia's CEO takes his seat on the Entertainment Lions for Gaming jury, he has a pointed message for brands that confuse gaming culture with gaming aesthetics

Aryendra Khan Jun 10, 2026 8:53 AM