future-of-public-relations

Strategic PR: It was never absent—only redefined

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Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says the communications industry may be talking more about Strategic PR today, but strategy has always been at the heart of PR

Ganapathy Viswanathan Jul 21, 2026 8:27 AM

Why relationships still remain the strongest currency in Public Relations

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Bhaskar Tare, Director, Gloocal Communications Pvt. Ltd., shares his learnings from the profession and reflects on the enduring pillars of PR on World PR Day 2026

Bhaskar Tare Jul 16, 2026 6:36 PM

The golden age of strategic PR: Has the profession earned it?

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Is Strategic PR really in its Golden Age, or is its biggest test still ahead? exchange4media spoke to India's communications leaders to find out

Ritika Upmanyu Jul 16, 2026 1:08 PM

PRCAI SPRINT 2026: A defining moment for India’s public relations industry

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future

Ganapathy Viswanathan Jul 6, 2026 8:06 AM

Three decades of reinvention: Abhinav K. Srivastava's journey in communications & PR

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In this feature, Abhinav K. Srivastava shares his three-decade journey in communications, the evolution of PR, crisis management, agency life, and the future of the profession

Ritika Upmanyu Jun 12, 2026 5:02 PM