Singh, Director, Bonn Group, speaks about the group’s foray into the healthy bread segment and its launch amidst the COVID-19 lockdown

Misbaah Mansuri May 21, 2020 8:56 AM

The range comes in three flavours- Sizzlin Jalapeno, Cheese and Herbs and Tomato Mexicana

exchange4media Staff Mar 19, 2020 10:00 PM

Conceptualised by FCB Interface, the campaign will be supported by extensive digital, outdoor and on-ground activation

exchange4media Staff Feb 25, 2020 5:07 PM

The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms

Misbaah Mansuri Jan 21, 2020 8:06 AM

The products are available in all hypermarkets, exclusive Mother’s Recipe outlets and local retail stores across Delhi-NCR, Bangalore, Mumbai, Pune, Ahmedabad and on e-commerce portals like Bigbasket

exchange4media Staff Dec 16, 2019 4:39 PM

The campaign was conceptualised by McCann World Group

exchange4media Staff Nov 30, 2019 7:22 AM

The new Milkybar Moosha Cocoa Crispies is packed with unique combinations of white and brown, crispy and creamy texture and a different interesting shape on each cube

exchange4media Staff Jul 19, 2019 3:01 PM

Conceptualised by Lowe Lintas, the digital campaign will be highlighted across Facebook, Google, YouTube and other digital platforms

exchange4media Staff Jun 17, 2019 3:50 PM

The campaign will see renowned chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra and Meghna coming together to create innovative recipes using Alpenliebe Juzt Jelly

exchange4media Staff Jun 1, 2019 9:06 AM

The campaign will span across OOH, digital media and on ground activations across multiple cities

exchange4media Staff May 31, 2019 5:51 PM

Sumit Mathur, Chief Marketing Officer, Kellogg’s India talks about how this new offering is part of a larger strategy of building a robust, sharp and more relevant portfolio for the Indian consumer

Dolly Mahayan Feb 19, 2019 8:20 AM

At the unveiling of the Pitch Madison Advertising Report, Sunil Kataria, CEO- India & SAARC, Godrej Consumer Products Limited discussed the need to re-write the rules of the game in the FMCG category

exchange4media Staff Feb 14, 2019 8:49 AM