Record-breaking traffic, viral deals, and unexpected cancellations turned India’s biggest e-commerce festival into a mix of triumphs and frustrations for shoppers

Anuja Jain Sep 24, 2025 9:06 AM

The new film, directed by Gabriel Ghoderao, dramatises the discovery of India’s 10-year-old abandoned cart

e4m Staff Sep 23, 2025 12:41 PM

The integrated activation by FCB Kinnect is to showcase its diverse product range in a way that resonates with the Gen Z audience

e4m Staff Sep 25, 2024 11:53 AM

On scanning the QR code in the ad, the Flipkart immersive experience takes a spin on the traditional print advertisement and showcases a 3D-esque experience for their range of televisions

e4m Staff Sep 24, 2024 2:30 PM

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

exchange4media Staff Jan 21, 2020 6:03 PM