finfluencer
Under the proposed framework, influencers with more than 5,00,000 followers on a single social media platform would be treated as celebrities
e4m Staff Jun 24, 2026 2:47 PM
Under the new framework, stock trading apps offered by SEBI-registered entities will now carry a visible ‘Verified’ badge on the Play Store
Shalinee Mishra Apr 1, 2026 11:57 AM
Experts see shift in accountability as govt targets user-shared news content
Shalinee Mishra Mar 31, 2026 11:03 AM
SEBI Chairperson Tuhin Kanta Pandey’s remarks come days after the regulator issued a strict order against finfluencer Avadhut Sathe and his firm, Avadhut Sathe Trading Academy Pvt. Ltd
For Satyajit Banerjee of GrownUpTales, finance is storytelling, not jargon. The finfluencer believes new creators should focus on meaningful, practical advice, not just quick-fix tips
Shalinee Mishra Oct 28, 2025 9:24 AM
The action against Avadhut Sathe comes as part of SEBI’s larger drive to regulate finfluencers and unlicensed market educators
e4m Staff Aug 22, 2025 12:41 PM
Industry experts say for most influencers RMG deals were not core to their income; creators also generate revenues through YouTube monetisation, subscriptions & brand collabs unrelated to betting
Shalinee Mishra Aug 22, 2025 9:17 AM
Despite low engagement rates, finfluencers build strong trust as audiences seek money clarity; many now also cover lifestyle, tech and entertainment topics
Shalinee Mishra Aug 22, 2025 9:10 AM
Simplifying complex concepts and minimising the use of jargons is a core idea across BFSI brands, say experts
Sunidhi Vijay Jul 24, 2025 8:58 AM
Sebi's directive underscores a rising concern about the blurring line between regulated advisory services and unchecked content by anonymous or fake entities on social channels
e4m Staff Jul 18, 2025 1:22 PM
Meta's new rules will come into effect on July 31, 2025, with the verification process being introduced gradually
e4m Staff Jun 30, 2025 5:06 PM
Brands are now teaming up with travel bloggers, home chefs, and digital creators rooted in real-life experiences to deliver their message through authentic storytelling
Shalinee Mishra and Sunidhi Vijay Jun 23, 2025 8:44 AM
Industry regulators and observers say that with influencer marketing going beyond simple endorsements, brands are carefully selecting creators who are staying within the regulatory guardrails
Shalinee Mishra Jun 7, 2025 8:18 AM
SEBI has ordered more than 60 entities to return a total of ₹58.01 crore along with interest, calling it a textbook case of market manipulation through social media and influencer-led deception
While personal finance influencers remain largely unaffected, the new rules may cause brand deal losses for those focused on stock tips
Shalinee Mishra Feb 6, 2025 2:07 PM
Under the new guidelines, stock market educators are strictly prohibited from using live stock prices and can only reference data that is at least three months old.
e4m Staff Jan 30, 2025 4:27 PM
As per reports, finance influencer Ravindra Balu Bharti and his company have faced action for allegedly operating an unregistered investment advisory business
e4m Staff Dec 19, 2024 1:03 PM
With regulators like ASCI and SEBI pushing for transparency across the influencer ecosystem, creators have acknowledged the pitfalls of doling out misleading advice
Shalinee Mishra Dec 11, 2024 8:49 AM
Experts suggest that finfluencers can take steps like highlighting relevant education or professional experience, and prioritise transparency, ethics, along with clear communication
Shalinee Mishra Nov 25, 2024 9:05 AM
The sudden takedowns have drawn strong reactions from influencers, with some contemplating legal action in response
e4m Staff Nov 13, 2024 8:34 AM
The move is aimed at minimising the potential risks posed by unregulated finfluencers offering stock market advice without SEBI’s oversight, a trend that has raised red flags due
e4m Staff Oct 28, 2024 9:23 PM
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
Sohini Ganguly Jul 2, 2024 8:56 AM
Sebi aims to address concerns related to “certain persons”, including unregulated entities, inducing investors to deal in securities based on inappropriate claims
e4m Staff Jun 28, 2024 9:17 AM
A fifth of such content put out by the finfluencers is around individual stock recommendations, the findings said
The regulator has strictly asked financial advisors to register themselves for future collaborations and adhere to the rules
exchange4media Staff Aug 28, 2023 9:04 AM
Industry players and influencers react to ASCI's new rule that says finfluencers should offer investment-related advice only after registering with SEBI
Tanzila Shaikh Aug 18, 2023 9:15 AM
Health and financial influencers must disclose qualifications and registration details on relevant endorsements, according to revised guidlelines
exchange4media Staff Aug 17, 2023 12:55 PM
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space
Tanzila Shaikh Jul 6, 2023 9:32 AM
Reports say that the draft will be out in the next couple of months
exchange4media Staff Jun 30, 2023 3:06 PM
The finance ministry is working with MeitY to eradicate Ponzi applications, Sitharaman said recently
exchange4media Staff Apr 25, 2023 7:11 PM
With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms
Kanchan Srivastava Jul 8, 2022 8:34 AM