As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience

Aryendra Khan Jun 17, 2026 8:55 AM

Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues

e4m Staff Jun 11, 2026 5:53 PM

With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions

Kanchan Srivastava Jun 11, 2026 9:38 AM