Viral moments and creator-led content contribute to sustained social media visibility and keep the conversation around Fenty Beauty brand active

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From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found themselves at the centre of backlash this year

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Fenty Beauty’s missteps highlight the importance of cultural nuance in avoiding tone-deaf marketing

e4m Staff Aug 19, 2025 5:12 PM