fab-alley

Retail industry ups digital marketing spend by 30% to stay relevant during lockdown

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Brands such as Myntra, Fabindia, Tjori, FabAlley, & Zivame have come up with unique initiatives to keep the buzz around their brand active on social media

Anjali Thakur Apr 8, 2020 8:58 AM

Is India going the D2C way for brands?

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Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving

Tasmayee Laha Roy Mar 4, 2020 8:21 AM

Brands use ‘freedom’ of digital to showcase their creative boldness

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Myntra, Schmitten, FabAlley, Philips among others take to digital medium to communicate with bold un-inhibition on issues not openly discussed and accepted by society

Sarmistha Neogy Aug 17, 2015 8:18 AM