The agency won the mandate following a competitive pitch and will service the brand from its Delhi office

exchange4media Staff Jun 1, 2021 12:11 PM


As a Chief Data Officer, Kumar will oversee the data management strategy at Ethinos

exchange4media Staff Dec 29, 2020 1:42 PM


Prasoon Jyotishi has joined as Business Head and Shipra Tandon has been named the new head of strategic initiatives

exchange4media Staff Aug 18, 2020 10:39 AM


With an aim to expand the firm's India leadership team, Hayes' appointment follows that of Brijesh Munyal's as Joint Managing Director last year

exchange4media Staff Oct 11, 2018 1:28 PM


Industry experts believe that if leveraged in a prudent way, the recently released poll feature could fetch brands and businesses a great deal of engagement and consumer insight

Misbaah Mansuri Oct 20, 2017 8:45 AM

Instagram Logo?blur=25

As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

Ronald Menezes Sep 29, 2017 7:22 AM

Are privacy concerns around Whatsapp sharing data with Facebook justified??blur=25

Whatsapp’s decision to share user data with parent company Facebook has created a furor among users and privacy advocates but this decision should not be that surprising given how valuable user data is for Facebook’s core business

Abhinn Shreshtha Aug 31, 2016 8:11 AM

Six social media pitfalls that brands should avoid in 2014?blur=25

While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media don'ts that brand managers should be wary of

Abhinna Shreshtha Jan 15, 2014 8:50 AM