engagement-techniques

Brands go analog as AI flattens creativity into sameness

Brands go analog as AI flattens creativity into sameness?blur=25

As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses

Sandhi Sarun Aug 13, 2026 8:29 AM

AI can scale execution, but human judgment will remain indispensable, say marketers

Marketers Emphasize Human Judgment Amid AI's Rise in Advertising?blur=25

At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising

e4m Staff Aug 12, 2026 1:05 PM

What FIFA's digital playbook can teach marketers about owning the fan

How FIFA's Digital Strategy Can Transform Sports Marketing?blur=25

Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how it engages fans in the years between tournaments

Chintan Shah Jul 22, 2026 11:44 AM

Why brands are betting big on real-world experiences in a digital-first era

Brands Embrace Real-World Experiences to Enhance Consumer Engagement?blur=25

Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players

Sunidhi Vijay Jul 7, 2026 8:46 AM

What it takes to navigate the omnichannel maze

Pitch CMO Summit 2026?blur=25

Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data

e4m Staff Jun 8, 2026 12:11 PM