Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes

Shveta Singh Jun 29, 2026 9:30 AM

Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying

Anuja Jain Jun 29, 2026 9:03 AM

A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches

NATIVE CONTENT Jun 11, 2026 2:41 PM

Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India

Sunidhi Vijay Jun 5, 2026 8:57 AM

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM

There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing pundits

Shalinee Mishra Apr 30, 2025 9:17 AM