endorsement-fee

World Cup win: Will brands finally write the cheque for women's cricket?

World Cup win, women's cricket, Jemimah Rodrigues, Smriti Mandhana, Harmanpreet Kaur?blur=25

While some industry watchers say brand endorsement monies coming for women's cricket won't be as big as it should, the optimists assert these names will evolve into strong personal brands

Aryendra Khan Nov 13, 2025 8:59 AM

Virat Kohli remains most valuable celebrity for 4th consecutive year: Duff & Phelps study

Virat Kohli - Duff&Phelps?blur=25

Kohli’s brand value remains steady at $237.7 mn in 2020 despite the COVID-19 pandemic

exchange4media Staff Feb 4, 2021 12:53 PM

Has COVID-19 led to endorsement fee cuts for the stars?  

Stars?blur=25

With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM