As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news

Anuja Jain May 6, 2026 9:16 AM

On November 14, the Bihar results day, Dainik Bhaskar 21 minutes of average time spent per user on all India basis

e4m Staff Dec 11, 2025 10:16 AM

As per AajTak’s Nielsen Mobile Panel data, the network was accessed by every second Hindi news viewer on mobile on the counting day

e4m Staff Jun 12, 2024 12:19 PM

According to ABP LIVE, it registered 50 lakh concurrent users on June 4

e4m Staff Jun 11, 2024 2:43 PM

Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree

Kanchan Srivastava Jun 5, 2024 9:17 AM

NDA's reliance on allies promises continued excitement for the next couple of weeks. Advertisers may loosen their purse strings to capitalize the higher viewership of news TV

Kanchan Srivastava & Chehneet Kaur Jun 5, 2024 9:10 AM

Top news channels have sold ad inventory at 10x to 15X of their normal advertising rates, say industry sources

Javed Farooqui Mar 10, 2022 8:33 AM