ebay
The agency will develop performance media strategies while deploying its video production and influencer marketing verticals
Naini will lead markets, which include Southeast Asia, India, Eastern Europe, Israel, the Middle East, Africa, and Latin America
Ponnappa, Head of Categories & Marketing, eBay, shared that the campaign, in its first digital ad, showcases eight Indian sellers and their spirit of conviction in their businesses
The ‘Sirf local nahi, international seller’ is an effort to celebrate the entrepreneurial spirit of a few who dared to dream big
The campaign highlights the challenges Indian sellers face in terms of unrealistic discounts and expectations for their products
Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign targeting Indian sellers and more
Simran Sabherwal Jun 23, 2020 8:53 AM
The campaign was kickstarted by highlighting 'India Se Duniya Tak' narrative with a series of specially curated creatives across its social media handles
Iannone also served as CEO of SamsClub.com, the eCommerce unit of Walmart's chain of membership-only retail warehouse clubs, Sam’s Club
Parker will remain with the company as Executive Chairman on the board of directors
The move consolidates eBay's media business with WPP following a closed review between WPP and Publicis, eBay's agency of record in North America
e4m Desk Jul 19, 2019 11:46 AM
eBay is one of the oldest e-commerce players in India, but struggled against giants such as Flipkart, Snapdeal and Amazon.
Dolly Mahayan Jul 31, 2018 8:53 AM
Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years
Anam Khan Mar 15, 2018 8:53 AM
The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay
The 360 degree campaign conceptualised by 22feet Tribal Worldwide tells untold stories of real people who went against the grain with equipment that didn’t judge them for their choices
Flipkart has raised $1.4 billion from Tencent, eBay, and Microsoft and has acquired eBay India as part of its latest round of fund raising
Abhinn Shreshtha Apr 11, 2017 5:36 PM
After MNS, Bose, Saavn, Close-Up, AirBnB, ebay, PayTM, Just Tickets, Jio line up for a slice of ADHM
The film not only features some very prominent brands but also is quite active on social media and on-ground promotions through direct interaction with fans
The new campaign ‘ThingsDon’tJugde’ encourages consumers to shop without inhibition from the eBay site
The data in this report was aggregated anonymously from incoming and outgoing calls to ecommerce and cab hailing services in India during the period of January 1, 2016 to June 30, 2016.
Shot in a 15 minute format, this 13-episode weekly series is a coming-of-age story of small-town girl who is pursuing her career in the fashion industry in Mumbai. The primary sponsors of the series include brands like Castrol (title sponsor) and eBay India
Madhuwanti Saha Apr 21, 2016 8:04 AM
