earned-media
EIKONA Connect: PR Industry puts more emphasis on 'Brand Views'...not just 'Brand News'

Brand Views PR sees 18% growth, and is signaling industry talent growth. Also, utilization of editorial platforms like authored articles, columns, spokesperson profiling & quotes, interviews and other such initiatives are seeing an upward trend

exchange4media Staff Sep 16, 2015 9:37 AM

EIKONA Connect: Print PR/Earned Media industry volume grows by 38% in 2015 vs 2014

A simple yet effective indicator of the fact that PR Tool is increasingly getting used by brand custodians across industry verticals is by gauging the growth of Earned Media space usage dedicated to a brand across editorial/news & views formats

exchange4media Staff Sep 2, 2015 9:02 AM

TAM's rebranded Eikona to focus on earned media management

Eikona's service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory & establish earned media's impact on brand reputation

exchange4media Staff Jul 7, 2014 8:02 AM