dry-fruit

From niche to mainstream: How pistachio has become the flavour brands can’t ignore

Pistachio?blur=25

Indian consumers now see pistachio not just as a garnish but as a rich, creamy hero ingredient. Digital exposure has eased trial, helping brands take it beyond niche audiences

Sunidhi Vijay Jan 31, 2026 8:31 AM

Ecommerce gives a brand a lot of scope for trial & error: Vikas D Nahar

happilo?blur=25

At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand

e4m Staff Dec 6, 2023 8:41 AM

‘Our focus is to ensure 70% of our TG engages with us at least 3-4 times a month'

Vikas D Nahar?blur=25

Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more

Ritika Raj May 10, 2023 8:45 AM