With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable

Sunidhi Vijay Aug 21, 2026 8:54 AM

The mandate will be managed by HiveMinds Mumbai team

e4m Staff Jun 15, 2026 3:14 PM

Kunwar Khurana has been with the pharma company for nearly 13 years

e4m Desk Jun 6, 2026 8:32 PM

Achin Gupta has taken over as Managing Director and Global CEO with effect from 1 April 2026

e4m Desk Apr 1, 2026 8:22 AM

Prior to this, Anirudh Pandharkar was with Dr. Reddy's Laboratories for over 6 years

e4m Desk Jan 23, 2026 1:24 PM

The re-appointment will be effective from January 30, 2026

e4m Desk May 9, 2025 5:38 PM

Mansi Khanna was earlier Nestle’s Category Marketing Manager-Dairy

e4m Staff Aug 29, 2024 9:20 AM

The brand won 7 golds, 4 silver and 4 bronze metals across categories for their outstanding work and innovation

e4m Desk Aug 1, 2024 9:52 PM

Sanjiv Mehta announced on LinkedIn that he has joined as a Non-Executive Independent Member of the pharma company's Board of Directors

e4m Desk Jan 30, 2024 8:26 AM

The cricketer has been roped in as the brand ambassador of the company's #TensionMatLo campaign

exchange4media Staff Aug 17, 2023 2:32 PM

The mandate includes TV, Print, Radio, Digital and OOH

exchange4media Staff May 25, 2023 12:36 PM

Unveils campaign conceptualized by TBWA Worldwide

exchange4media Staff Apr 18, 2023 3:27 PM