As part of e4m TechTalk, Dimpy Yadav, General Manager - Xaxis India, writes contextual advertising is re-emerging for delivering relevant & targeted messages to India’s audiences

Dimpy Yadav Mar 23, 2023 9:18 AM

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Speaking at the e4m-Xaxis Programmatic Summit, Yadav, General Manager, Xaxis, shed light on discovery commerce as a concept and why advertisers need to focus on it

exchange4media Staff Dec 19, 2022 8:14 AM


As per the report, the Indian Entertainment and Media sector is expected to reach Rs 4,30,401 crore by 2026

exchange4media Staff Dec 16, 2022 11:58 AM

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A panel of industry leaders also spoke on the importance of programmatic advertising & performance, and a lot more

exchange4media Staff Jul 25, 2022 12:02 PM

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Yadav, General Manager, Xaxis India, and Nawal Ahuja, Co-founder, exchange4media.com unveiled the Xaxis-e4m 'The New Age of Programmatic Advertising- India Report 2022' on Friday

exchange4media Staff Dec 17, 2021 3:36 PM

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Guest Column: Dimpy Yadav, Head of Client Engagement, Xaxis India, writes growth in content consumption in social media, video streaming platforms, & mobile apps has drawn attention to digital media

Dimpy Yadav Sep 10, 2020 9:27 AM