digital-music

Only 14 million Indians pay for music despite near-universal streaming: EY-IMI report

Only 14 Million Indians Subscribe to Music Streaming Services?blur=25

The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were reasonable

e4m Staff Jul 27, 2026 11:08 AM

Look beyond numbers & focus on impact while choosing celeb influencers: Gurpreet Singh

Gurpreet Singh?blur=25

According to Gurpreet Singh, Co-Founder and COO, One Digital Entertainment, the celebrity endorsement business has taken a revenue hit due to the ongoing lockdown

Ruhail Amin May 21, 2020 8:55 AM