demonetisation
From demonetisation to the surgical strikes, in an interview with ANI, Prime Minister Narendra Modi clears the air on many important issues facing the nation
exchange4media Staff 02-January-2019
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The medium saw moderate growth on the back of aggressive advertising in digital, retail and sports categories
exchange4media Staff 27-December-2018
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Starting with demonetization to implementation of GST, followed by a time-crunched festive season, it's been a roller-coaster for broadcasting space which is now making a slow comeback
Madhuwanti Saha 18-December-2017
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The industry grew by barely 10-11 per cent this year on account of demonetisation and GST
Venkata Susmita Biswas 11-December-2017
Demonetisation, GST, restrictions on press freedom and the race with digital mediums impacted the industry hard
Nishant Saxena 04-December-2017
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A quick recap of some of the most important stories that you may have missed in the week gone by
exchange4media Staff 11-November-2017
Compared to GST, demonetisation has been an easier battle to fight and the broadcasting sectors claim to have recovered from it by March-April
Madhuwanti Saha 09-November-2017
As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players
Nishant Saxena 09-November-2017
Things started picking up for the sector as advertising came in from e-commerce and government
Madhuwanti Saha 09-November-2017
Experts claim Print and TV Industry were heavily affected by the move whereas Digital made hay
Venkata Susmita Biswas 08-November-2017
From November 9, 2016 till end of February, 2017 the print business came to a complete standstill, experts
Naziya Alvi Rahman and Nishant Saxena 08-November-2017
A total of Rs 24,000 cr is expected to be spent over the two-month period
exchange4media Staff 03-October-2017
Advertising from across categories stood hurt with the sole exception of government ads
: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017
exchange4media Staff 16-March-2017
VISA, the credit card brand, in a bid to sign in more users and push the forward the Digital India movement launched a campaign asking uses of VISA cards to teach others how to
Venkata Susmita Biswas 06-March-2017
Paresh Nath observed that demonetisation resulted in several troubles for publishers from the consumers’ side as well as clients’ side
Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017
exchange4media Staff 22-February-2017
The Union Budget 2017 is finally out and start-ups are lauding the tax reliefs announced by the government, which they say will boost startup economy in the country
exchange4media Staff 02-February-2017
Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.
Priyanka Mehra & Ruhail Amin 24-January-2017
Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.
Priyanka Mehra & Ruhail Amin 24-January-2017
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