From demonetisation to the surgical strikes, in an interview with ANI, Prime Minister Narendra Modi clears the air on many important issues facing the nation

exchange4media Staff 02-January-2019

The medium saw moderate growth on the back of aggressive advertising in digital, retail and sports categories   

exchange4media Staff 27-December-2018

Starting with demonetization to implementation of GST, followed by a time-crunched festive season, it's been a roller-coaster for broadcasting space which is now making a slow comeback

Madhuwanti Saha 18-December-2017

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas 11-December-2017

Demonetisation, GST, restrictions on press freedom and the race with digital mediums impacted the industry hard

Nishant Saxena 04-December-2017

A quick recap of some of the most important stories that you may have missed in the week gone by

exchange4media Staff 11-November-2017

Compared to GST, demonetisation has been an easier battle to fight and the broadcasting sectors claim to have recovered from it by March-April

Madhuwanti Saha 09-November-2017

As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players

Nishant Saxena 09-November-2017

Things started picking up for the sector as advertising came in from e-commerce and government

Madhuwanti Saha 09-November-2017

Experts claim Print and TV Industry were heavily affected by the move whereas Digital made hay

Venkata Susmita Biswas 08-November-2017

From November 9, 2016 till end of February, 2017 the print business came to a complete standstill, experts

Naziya Alvi Rahman and Nishant Saxena 08-November-2017

A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff 03-October-2017

Advertising from across categories stood hurt with the sole exception of government ads

Saif Ahmad Khan 08-June-2017

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

exchange4media Staff 16-March-2017

VISA, the credit card brand, in a bid to sign in more users and push the forward the Digital India movement launched a campaign asking uses of VISA cards to teach others how to

Venkata Susmita Biswas 06-March-2017

Paresh Nath observed that demonetisation resulted in several troubles for publishers from the consumers’ side as well as clients’ side

Saif Ahmad Khan 03-March-2017

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017

exchange4media Staff 22-February-2017

The Union Budget 2017 is finally out and start-ups are lauding the tax reliefs announced by the government, which they say will boost startup economy in the country

exchange4media Staff 02-February-2017

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin 24-January-2017

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin 24-January-2017