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Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations

Misbaah Mansuri Jul 14, 2021 8:28 AM

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As a part of this collaboration, PV Sindhu, Bajrang Punia, Deepika Kumari, Atanu Das & Sajan Prakash will give sneak-peeks into their practice sessions, fitness & share behind-the-scenes

exchange4media Staff Jul 13, 2021 5:27 PM

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Hyundai Archery World Cup – Stage 2 will be telecast live on SONY SIX and SONY SIX HD channels on May 11

exchange4media Staff May 10, 2019 3:54 PM

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The event was supported by the presence of some of India’s most celebrated women athletes such as Deepika Kumari, Joshna Chinappa, Poovama, and Harmanpreet Kaur.

exchange4media Staff Apr 2, 2019 4:34 PM