customer-retention

Nitika Lal back at Flipkart to drive brand & growth initiatives at Shopsy

Nitika Lal Returns to Flipkart to Boost Shopsy's Brand Growth?blur=25

In this role, Nitika Lal will drive brand, customer growth and retention initiatives at Shopsy

e4m Desk Jul 6, 2026 11:06 AM

When did CRM quietly become marketing?

CRM?blur=25

Brands are increasingly pouring money into customer engagement platforms, conversational commerce and WhatsApp Business

Shantanu David Jun 30, 2026 9:17 AM

Why Diwali is the best season for customer retention

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Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending

Kanchan Srivastava Nov 7, 2023 8:39 AM

Experts on why investors must measure brand love, focus on customer retention & data

D2C Revolution Summit 2023?blur=25

The D2C Revolution Summit 2023 saw industry experts discuss how D2C brands and investors cohesively cater to the customer’s demand in the fast-forward market

exchange4media Staff Jul 26, 2023 12:08 PM

The Big Fat Retention Love Story, brought to you by WebEngage

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A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach

NATIVE CONTENT Feb 10, 2023 3:51 PM