Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty

Ganapathy Viswanathan Jun 9, 2026 9:17 AM

By aggregating data, brands gain a 360-degree view of each branch’s digital footprint, enabling swift, informed decisions to improve local customer experiences

e4m Staff Feb 17, 2025 1:57 PM

At the Pitch BrandTalk, experts deliberated on creating consumer experiences, driving loyalty and harnessing data

e4m Staff Nov 23, 2023 1:36 PM