With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads

Anuja Jain Jun 22, 2026 8:45 AM

Growing market share and finding net new customers shouldn't stop at interest segments. Ajio went beyond platform assumptions to deterministic buyer signals from AudiencePro

NATIVE CONTENT Jun 5, 2026 9:13 AM

With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys

Anuja Jain May 20, 2026 8:43 AM

Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros

Sunidhi Vijay May 8, 2026 9:18 AM

As AI-driven discovery reshapes how consumers find brands, marketing economics are resetting from clicks and rankings to credibility and citations

Anuja Jain Dec 31, 2025 9:12 AM

AI now places challengers alongside incumbents in real time, reshaping customer acquisition, loyalty, and growth

Anuja Jain Dec 15, 2025 9:22 AM

Industry players tell us why D2C brands are building traffic by behaving less like advertisers and more like digital creators 

Sunidhi Vijay Dec 11, 2025 8:54 AM

The latest thought paper by Amazon Ads, Moving from 1,000 to 1,000,000 Customers, positions NCA as the primary lever for growth in India’s digital-first economy

e4m Staff Sep 17, 2025 3:03 PM

Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year

Sohini Ganguly Feb 13, 2024 9:00 AM

The new program was developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients

exchange4media Staff Mar 4, 2020 3:57 PM