CTV is a strong attention driver, but marketers question its ability to deliver measurable business outcomes as gaps in attribution and execution persist, leaving it between promise and proof

e4m Staff 3 hours ago

At the e4m CTV Conference 2026 in Mumbai, Ashwin Padmanabhan, COO, WPP Media, delved into the evolution of connected television, how we need to approach CTV differently and more

e4m Staff Jun 12, 2026 9:41 AM

At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement

e4m Staff Jun 12, 2026 9:12 AM

At the fourth edition of the conference, the panellists will share key insights on the topic ‘From Impressions to Impact: The CMO’s CTV Playbook'

e4m Desk Jun 9, 2026 4:05 PM