creator-led-marketing

WLDD secures strategic investment from Adfactors PR & Vikas Khemani

WLDD Gains Strategic Investment from Adfactors PR and Vikas Khemani?blur=25

The investment will accelerate WLDD’s technology, creator network, owned-media platforms and brand-building capabilities

e4m Staff 1 hour ago

Social-first marketing alone won't drive long-term growth: WARC

WARC Warns Against Relying Solely on Social-First Marketing Strategies?blur=25

According to the report, marketers need to align creative strategy with audience targeting

e4m Staff Aug 6, 2026 11:42 AM

Edelman enhances APAC creator offering with new regional appointments

Edelman Creator Marketing Leaders?blur=25

Sushant Vithaldas, Head of Creator Marketing, India and Vimlarithan (Rithan) Vijaya as Creator Marketing Leader, Southeast Asia will lead Edelman’s creator marketing offering

e4m Staff Jun 22, 2026 2:13 PM

Why fashion brands are going beyond discounts for this year’s ‘end of season sale’

Fashion Brands Rethink Summer Sales with Emotional Storytelling?blur=25

Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers

Shalinee Mishra Jun 8, 2026 9:14 AM