cpm
As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape
Anuja Jain May 25, 2026 9:14 AM
As conversational discovery enters streaming platforms, agencies and CTV leaders debate whether better engagement signals translate into stronger inventory quality and effective yield
Shantanu David Mar 6, 2026 9:25 AM
Industry experts estimate that CPM rates may decline by around 15% year-on-year
Anuja Jain Feb 16, 2026 9:18 AM
CTV home screen takeovers range from Rs 12L-Rs 30L for a day; Advertisers get premium front-door visibility along with trackable impressions and actions
Aditi Gupta Nov 24, 2025 8:50 AM
'This partnership reflects our commitment to growth, collaboration and something truly impactful,' wrote Mandeep Singh, the MD of CPM India on LinkedIn