content-advertising

CTV moves into mainstream media plans, but measurement remains the missing link

Connected TV Advertising in India: Bridging the Measurement Gap?blur=25

As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes

Kanchan Srivastava Jun 29, 2026 8:48 AM

In-content advertising on linear TV can have maximising impact: LS Krishnan

LS Krishnan?blur=25

Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of ICA in advertising

Mansi Sharma Mar 9, 2022 8:36 AM

ICA campaigns deliver 10 points increase in spontaneous brand recall: Whisper Media study

Whisper Media?blur=25

The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall

exchange4media Staff Mar 24, 2021 4:43 PM

Combination of TVC & in-content advertising yields better ROI: LS Krishnan, Whisper Media

whisper media?blur=25

Krishnan, CEO & Director – India, Whisper Media, talks about in-content advertising, its effectiveness, challenges and more

Javed Farooqui Dec 28, 2020 8:15 AM

iAvatarZ Digital and Adzymic partner to deliver dynamic creative solutions to India

Uma Shankar and Kenniess Wong?blur=25

iAvatarZ Digital will be Adzymic’s exclusive channel sales partners for India

exchange4media Staff Mar 4, 2020 6:10 PM