Brands are increasingly building campaigns around experiences rather than products, with creators playing a key role in making them relatable, credible and discoverable

Shalinee Mishra Jun 16, 2026 9:19 AM

The study claims that India's Gen Z, numbering 377 million, drives 43% of total consumer spending

e4m Staff Oct 16, 2024 7:18 AM

Ipsos Global Trends 2024 provides lowdown on shifting consumer attitudes and values

e4m Staff Oct 9, 2024 5:58 PM

HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season

NATIVE CONTENT Sep 5, 2024 2:37 PM

This is one of the key insights from the latest study on Brand Purpose in Asia, which was carried out under the agency’s BBDO Voices insights program by BBDO Asia

e4m Staff Sep 26, 2023 7:25 PM

dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour

exchange4media Staff Nov 10, 2022 12:17 PM

As per the Global Mobile Consumer Trends Report 2020, India also leads the global average in gaming and fitness apps downloads

Dipali Banka Sep 4, 2020 1:37 PM

The trends also revealed that for 22% of Indians, plastic wastage is the top concern environmentally – significantly higher than the global average of 15%

exchange4media Staff Feb 12, 2020 12:22 PM