consumer-psychology

GARGI NOMICS: The Perception Gap

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Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it

Gargi Sarkar Sep 2, 2026 6:01 PM

BELLAVITA adopts new marketing experiment in consumer psychology

bellavita?blur=25

The aim of the marketing move was to convey that quality and luxury can be made affordable

e4m Staff Oct 16, 2023 6:55 PM